A very easy way to get more people to your site and also more interested in what you offer is to start your own online contest. It is something that is very easy to do. You probably can even get other companies to become sponsors in return for posting their logo and link to their website on your contest page. This will also help you bring in more viewers but if you get sponsors you will now have a wider selection of prizes to offer. Also see if the sponsor will post the contest link on their site as well.
It is actually an interesting thing that many other sites don't do it. Not only is it a good way to increase the amount of visitors to your website but it also rewards people for coming to your website. Running multiple contests every so often will keep visitors interested and coming back to visit your website to see if there are any new contests going on. It can help build your whole site up or specific part like your forum.
Not only will people come back to your site but after they enter into the contest they will tell other people about it so that they can enter as well. Then those people tell their friends and then they tell their friends and so on. So you can see how it can spread out. Also while visiting your website to enter the contest they will browse around to see what you are offering. This can lead to increased sales as well as an increase in the number of people who sign up on your forum and newsletter.
Prizes can range from cash prizes or to virtual products such as software, web design packages or web hosting packages. When you start your contest be sure to set a cut off date for entries, limit number of entries allowed and when the draw date will help. Have them either email you with a certain line in the subject header or enter via web form online. Then take all of the names and set them up so you can draw randomly(such as putting them in a hat). Then choose what prize you are drawing for and pull out a name.
So as you can see the benefits of a contest are not only for your site but for your visitors too. They will love you for it and will keep coming back for more. Plus it is easy and fun to do, so why not!